Uses & Gratifications
The uses and gratifications theory assumes a more active audience that chooses the texts it consumes.
It became apparent that the audiences made their own choices about how and when they consume media texts.Blumer and Katz expanded on this theory in 1974 suggesting a serious of reasons why audience members might consume a media text:
Diversion - Escapes from everyday problems
I use this as a chance to escape from everyday life and problems by watching such things as comedies. We can therefore see the perfect lives people live in these programs and aspire to live like these people.
Personal Relationships - Using the media for emotional and other interaction
This point does not really apply to any of my situations. I think soap operas exaggerate things so people get emotional but it’s not for me.
Personal Identity - Constructing their own identity from characters in media texts, and learning behaviour and values.
This applies to you more when you’re younger as you get influenced easier. When you’re older you realise its just acting.
Surveillance - Information gathering, e.g. educational programmes, financial news)
Sometimes I watch these programmes to keep up to date with the latest news and current affairs. This is important as living in society today you need to know what to expect.
Denis McQuail:
Information
I rarely do watch the news and only do to find out the weather or if there is something big that's going on. Also I use the Sky Sports News channel to find out updates in the Premiership. The radio also in the background may give me some news updates
Learning
I don’t learn much from tv, I learn most from the internet. I use google as my search engine and from there I can go and visit lots of learning sites.
Personal Identity
I would never find myself imitating a character on screen. The dress or act from a programme or movie wouldn’t influence me, but I can be influenced by something that appeals to me that I see on the news.
Entertainment
The main reason I watch or consume the media is due to entertainment purposes. I like to be entertained by watching humorous programs and comedies. I also like to keep up to date with the football.
It became apparent that the audiences made their own choices about how and when they consume media texts.Blumer and Katz expanded on this theory in 1974 suggesting a serious of reasons why audience members might consume a media text:
Diversion - Escapes from everyday problems
I use this as a chance to escape from everyday life and problems by watching such things as comedies. We can therefore see the perfect lives people live in these programs and aspire to live like these people.
Personal Relationships - Using the media for emotional and other interaction
This point does not really apply to any of my situations. I think soap operas exaggerate things so people get emotional but it’s not for me.
Personal Identity - Constructing their own identity from characters in media texts, and learning behaviour and values.
This applies to you more when you’re younger as you get influenced easier. When you’re older you realise its just acting.
Surveillance - Information gathering, e.g. educational programmes, financial news)
Sometimes I watch these programmes to keep up to date with the latest news and current affairs. This is important as living in society today you need to know what to expect.
Denis McQuail:
Information
I rarely do watch the news and only do to find out the weather or if there is something big that's going on. Also I use the Sky Sports News channel to find out updates in the Premiership. The radio also in the background may give me some news updates
Learning
I don’t learn much from tv, I learn most from the internet. I use google as my search engine and from there I can go and visit lots of learning sites.
Personal Identity
I would never find myself imitating a character on screen. The dress or act from a programme or movie wouldn’t influence me, but I can be influenced by something that appeals to me that I see on the news.
Entertainment
The main reason I watch or consume the media is due to entertainment purposes. I like to be entertained by watching humorous programs and comedies. I also like to keep up to date with the football.
posted by Rishi at 2:20 PM
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