Globalisation

Globalisation centres on the increased mobility of goods, services, labour, technology and capital around the world .

AOL Time Warner and Vivendi Universal are among the largest institutions in the world. National and international cultural traditions are merging into a global culture, and new media and genres are developing as a result of this.

The Digital Revolution

This new form of media is reshaping our lifes and expectations. For example we are able to shop globally and send video emails to family around the world.

Technological Convergence
We are continually choosing which technology is best to receive or transmit a particular form. This shows that we are moving forward and soon will be able to access all media from opne single device.

Cultural Convergence
Our cultural perceptions are primarily constucted by the media so we receive the values and ideologoies they establish. This is known as cultural homogenisation. With increased access to global media and increased demand for consumer choice, media organisations are supplying more and more of the media we consume

Cultural Imperialism
Critics argue that the current US media amounts to cultural imperialism because it forces US culture on us through our media consumption. So cultural imperialism ia when other countries from around the world dominate the media.

The Global Village
Media reflect and create the social and cultural world we live in because media producers construct our views of the global events, therefore construct our values and ideologies. In the 1960s Canadian critic Marshall McLuhan stated that the world had become a Global Village, with the media creating this.