Pluralism

What Is Pluralism?
Pluralism states that the individual has freedom to consume whatever they prefer, pluralist ideologies allow for different viewpoints in media texts which can lead to conflicting ideas.

Pluralism:
The audience are able to choose from a wide variety of cultural options. Individuals have freedom to make choices about what text they wish to consume. The media is seen as the fourth estate. There is no hegemonic messages.
Fourth Estate is the role of the media is seen as being that of the fourth estate, whose role is to keep the public informed about what is happening in each of the other three (government, legal system and the church)

Why am i a Pluralist?
I am a pluralist becasue i agree with the fact that the audience are active and can make their own choices about different texts. I also agree with the fact that the meida is the fourth estate keeping the public informed about what is happening in the world and how the church, government and the legal system have power in the sociey we live in.